![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Ankur Pathak on X: "was looking up stuff on Urban Dictionary and ended up with my fav definition of woke. Oh boyyyyy https://t.co/LI9EUKBAVT" / X Ankur Pathak on X: "was looking up stuff on Urban Dictionary and ended up with my fav definition of woke. Oh boyyyyy https://t.co/LI9EUKBAVT" / X](https://pbs.twimg.com/media/DaXHB8NWsAEifc3.jpg)
Ankur Pathak on X: "was looking up stuff on Urban Dictionary and ended up with my fav definition of woke. Oh boyyyyy https://t.co/LI9EUKBAVT" / X
![I HAVE MY OWN URBAN DICTIONARY WORD AND DEFINITION" Sticker for Sale by CRINGEWORTHY TEES | Redbubble I HAVE MY OWN URBAN DICTIONARY WORD AND DEFINITION" Sticker for Sale by CRINGEWORTHY TEES | Redbubble](https://ih1.redbubble.net/image.1117997818.8013/st,small,507x507-pad,600x600,f8f8f8.jpg)
I HAVE MY OWN URBAN DICTIONARY WORD AND DEFINITION" Sticker for Sale by CRINGEWORTHY TEES | Redbubble
![Tom Mars on X: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke” Tom Mars on X: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”](https://pbs.twimg.com/media/FVn4n10X0AAdf9m.jpg)
Tom Mars on X: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”
![Amazon.com: Dispatcher Definition Wizard Magician Dispatch Pullover Hoodie : Clothing, Shoes & Jewelry Amazon.com: Dispatcher Definition Wizard Magician Dispatch Pullover Hoodie : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/B1i3u9-Q-KS._CLa%7C2140%2C2000%7CB1rqeBq0oQL.png%7C0%2C0%2C2140%2C2000%2B0.0%2C0.0%2C2140.0%2C2000.0_AC_UY1000_.png)